Paddy Power

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Launched in 1988 by three experienced Irish bookmakers, Paddy Power has quickly built a solid reputation for itself and managed to become a market leader in the online betting world. Their success has not been without controversy however, with a series of mischievous commercials and bets that caused a stir in the media. Nevertheless, they have remained a popular and trustworthy bookie with an extremely varied sportsbook, which boasts a wide selection of markets, live betting, streaming, a great mobile app and a range of bonuses.

The bookmaker is known for offering odds on controversial markets in order to gain publicity. For example, in November 2008, there were offered odds of 16/1 in the possibility that U.S. President Barack Obama 'would not finish' his first term (this was widely interpreted as his odds of assassination). Other controversial markets were «the first species to be driven to extinction by the BP oil spill in the Gulf of Mexico» and « potential extinction of the polar bear».

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